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Producing new garments isn't sustainable and we don't pretend that it is. Since we are in the business of making goods, we have a responsibility to offset and understand the scope of our environmental impact. First and foremost, we only produce goods based on demand. In a system where brands destroy billions of dollars of merchandise annually without batting an eye, we hope to disrupt this system permanently.
In addition, we are re-distributing our profits to areas of need. We are in partnership with leading environmental non-profit organizations that can help us become educated on the issues that need our attention first – the Amazon, the oceans, and more.
In 2019, we joined 1% for the Planet. Each year, we contribute 1% of our annual revenue to a group of charities that are dedicated to protecting our mother earth, its ecosystems and wildlife. To learn more about 1% for the Planet, how it works or how to become a member yourself, please visit: https://www.onepercentfortheplanet.org/
We are also proud members of Offset Earth, a group which helps us to reduce the carbon footprint of each of our employees, as well as offsetting any business travel (which we keep to a minimum). Offset calculates the amount of CO2 emissions we produce as individuals within the company, and allows us to offset those emissions with monetary donations to projects that work to reduce atmospheric CO2 levels. Each month we are able to offset 30.2 tons of CO2.
We also help to offset our carbon footprint with the help of Eden Reforestation Projects who plant 200 trees on our behalf each month in the north-west region of Madagascar. Eden are experts in responsible reforestation, having planted 265 million trees to this day and created 2.6 million work days for local communities. Madagascar is a nation with over 200,000 species of plants and animals that don’t exist anywhere else in the world. Sadly more than 90% of Madagascar’s original forests have been destroyed, displacing entire animal species from their homes.