Producing new garments isn't sustainable and we don't pretend that it is. Since we are in the business of making goods, we have a responsibility to offset and understand the scope of our environmental impact. First and foremost, we produce in limited quantities to avoid leftover inventory and waste. In a system where brands destroy billions of dollars of merchandise annually without batting an eye, we hope to disrupt this system permanently.
In addition, we are re-distributing our profits to areas of need. We are in partnership with leading environmental non-profit organizations that enable us to undo some of the damage that comes with producing garments.